Facebook Watch needs creators, not sports, to compete with YouTube


Facebook today launched its Watch video platform to US audiences. Now it’s main objective, according to Reuters, is jockeying with YouTube for advertisers if it wants a return on its investment. But it’s going to need to court more individual talent if it hopes to create the same viewerbase. Currently, Facebook Watch curates content from partnered companies. So you’d be watching live sports, CrossFit, and new shows courtesy of ABC, Buzzfeed, Vox, and the like. To gain attention from advertisers, Facebook needs more viewers, and somehow I doubt it’s going to do that without more individual talent. YouTube wouldn’t be…This story continues at The Next Web Or just read more coverage about: YouTube,Facebook by Rachel Kaser #TheNextWeb #Internet #tech #news

https://thenextweb.com/facebook/2017/08/31/facebook-watch-needs-people-not-sports-compete-youtube/

August 31, 2017 at 05:28PM

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