Why you need to write multiple headlines for every article


Most people don’t read content online. In fact, eight out of ten people will only read the headline. For content writers, that fact is alarming. But it also places extra importance on the headlines we choose for our content, as headlines have the power to influence readers even if they don’t read any more of the article. I don’t believe the perfect headline exists, though. Not anymore, anyway. The evolution of social media and search has also complicated the playing field. When we write a headline, we no longer think only about driving clicks from a single channel like our homepage; we now need…This story continues at The Next Web

by Ash Read
#TheNextWeb #Internet #tech #news
https://thenextweb.com/contributors/2017/05/23/multiple-headlines-for-every-article/
 

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