Play ball! Disney’s deal to buy into Major League Baseball’s video business is on

The deal values BAM Tech at $3.5 billion, Bloomberg reports.

After a long warmup, Disney is indeed buying a one-third stake in Major League Baseball Advanced Media’s video unit, Bloomberg’s Scott Soshnick reports. The deal reportedly values the firm, BAM Tech, at $3.5 billion, and gives Disney the right to buy another third of the company later — similar terms as Recode reported last month.

As Peter Kafka explained then:

BAM Tech is MLBAM boss Bob Bowman’s attempt to extract value for the video infrastructure business he has built up over the past few years. The company started by powering streaming services for baseball’s 30 teams, but has since started handling clients that range from Disney’s ESPN to Time Warner’s HBO. Disney would presumably be interested in owning the company so it could build out its own direct-to-consumer streaming services.

Reps for MLB and ESPN didn’t immediately respond to requests for comment.

Dan Frommer #ReCode #TechNews #BizNews #News  

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.